All color fades and that is just a fact. The color a hairstylist uses for highlights fades, the paint on our cars fade, even the industrial paint used on our homes fades over time. Everything has a life span, therefore, nothing lasts forever. The expensive fillers millions of people are using like Botox, Restylane, and Juvederm, although wonderful at getting rid of lines and creases, wears off and must be re-applied every three to six months on average. You even see your manicurist every two to four weeks. Everything fades or degrades with time. Permanent makeup, on the other hand, lasts longer than most other beauty/cosmetic procedures. Permanent makeup will last years for some and others will need to refresh their color annually. It is my experience that although some will need to refresh their color annually it will last much longer for most. All permanent makeup fades due to the natural exfoliation process of the epidermis continually shedding and regenerating itself. Permanent makeup will last longer for some and not as long for others due to lifestyle, health, and skin type. Some contributing factors that will accelerate fading are: sun exposure, using products that promote cell regeneration (Retin-A, Renova, Glycolics and Alpha Hydroxy Acids), extra oily skin which regenerates more rapidly, unhealthy skin, medications, and smoking.